From the pages of: World Energy, vol. 5 no. 3


The Interdependence of Organizational Relationships: Leadership in the New World Order


by A. Earl Swift
Chairman, Swift Energy Company

 

Men make history and not the other way around. In periods where there is no leadership, society stands still. Progress occurs where courageous, skillful leaders seize the opportunity to change things for the better. –  Harry S Truman

On September 11, the problems of the world impaled themselves into the heart of American life.

No longer can citizens of the United States ignore the global village to which they belong. If poverty and ignorance are allowed to breed prejudice and hate anywhere on earth, consequences on American soil may be unavoidable. Just 19 terrorists were able to kill about three thousand people, shut down air travel nationwide and temporarily bring the U.S. stock exchanges to a skidding halt. The resulting financial shock spread to every corner of the earth, simultaneously demonstrating both the fragility and the interdependence of the world's economic and financial system.

The world is tied together with a slender thread of common economic interests. In no other area of culture — politics, religion or education — have the nations of the world come together as they have in business and finance. But a global economy cannot endure without international authority structures, and effective authority ultimately depends on a common set of moral values.

Forming a set of multicultural values is the greatest challenge facing the world today, for it will be the first step toward solving many of the major problems before us, whether they are poverty or illiteracy, public health or environmental pollution, the spread of nuclear weapons or global terrorism. At present, these problems remain intractable precisely because their solution requires international cooperation, and the world cannot achieve the needed cooperation because it has not yet come to a fundamental agreement on basic values. Today's values are local rather than global, biased to particular cultures and often intolerant of differing points of view.

Creating a consensus on basic values is the chief task of any leader, and in today's global economy, it is leadership within the business community, more so than within politics or religion, that must guide the world toward a common moral ethic. A moral dialogue must begin from some point of reference, and in this early stage of globalization, shared economic interests provide the best starting point for mutual understanding. Business is primarily responsible for building the global economy, and business allocates most of the rewards garnered from economic activity. Business leaders are therefore in a unique position to initiate a global moral discourse.

Leadership and Values

The seriousness of the moral task confronting today's business leaders should not be underestimated. History has shown that leadership can steer a population toward either prosperity or peril. Among political leaders, Adolf Hitler's reign in Germany is an example of how leadership can move a society toward immorality on a massive scale. In contrast, the leadership of Abraham Lincoln has been lauded for holding together the world's first modern attempt at democracy. In the Gettysburg Address, in which he so eloquently declared his mission statement as president, Lincoln said that Americans should "highly resolve . . . that this nation, under God, shall have a new birth of freedom — and that government of the people, by the people, for the people, shall not perish from the earth." Professional and armchair historians have often discussed what the outcome would have been for the nation — or the world — if a lesser leader had held the American presidency during the Civil War.

Like all great leaders, Lincoln articulated the purpose and meaning behind a profound moral conflict. His Gettysburg speech is filled with values. He talked of bravery, dedication and devotion; of liberty, equality and honor. He then tied these values to an overriding global purpose: America is dedicated to the proposition that all men are created equal, and its purpose is to ensure that democracy will not perish from the earth.

As Lincoln so ably demonstrated, values and vision are a leader's primary tools of the trade. They are to an organizational leader what an airplane is to a pilot, a scalpel to a surgeon or a hammer to a carpenter. Leaders guide organizational behavior by articulating common values and by tying those values to a common purpose or vision.

Values and vision are central to leadership because they form the internalized standards that guide organizational decision making. In modern society, effective organizational decision making is the most fundamental prerequisite for achieving practically any goal. Virtually every basic human need is provided through the joint efforts of innumerable people working within a myriad of interconnected organizations. Every plate of food requires farmers, truckers, processors, inspectors, retailers and cooks. A fish eaten today in Texas may have been swimming on the other side of the planet only a few days earlier.

And if we are hopelessly dependent on others during adulthood, think of our dependence as children. All human beings require nurturing from many other individuals, not just parents, if they are to reach a healthy maturity. The idea of the "self-made" person is pure fiction.

If organized groups are necessary to meet human needs, then we all have to find a way of working together. This requires standards of behavior that can guide individual decision making within a group context. These standards could be imposed from the outside through rules and regulations, but enforcing rules is cumbersome, costly and inflexible. Organizations generally don't have the resources to enforce compliance for more than a small number of rule breakers.

In the United States today, for example, less than 1 percent of the population is in federal, state and local jails and prisons. If this were to increase just to 2 percent, the number of criminals would double, requiring twice as many courts, jails and policemen. Imagine the dilemma we would face if 5 percent of the U.S. population required incarceration — our nation's resources for law enforcement would be overwhelmed. The same is true in any type of organization, whether it is a single corporation or a global network. For a set of ethics to work, there must be voluntary compliance on a very large scale. Otherwise, the ethic is unenforceable.

Mahatma Gandhi led India through one of the best-known tests of this principle in the 1940s. He realized Britain's authority over India would collapse without the voluntary compliance of the Indian people. Accordingly, he was able to free his country from British rule by leading the Indian people in nonviolent demonstrations of noncooperation. Martin Luther King Jr. used the same principle to combat racial segregation in America during the 1960s.

A Balancing of Interests

The events surrounding September 11 reminded us just how much our common welfare depends on the daily dedication of innumerable individuals in serving professions — from policemen, firemen and soldiers to clergy, teachers and health care workers. In the midst of that tragedy, every one of those professions produced dozens of heroes. Society exists because most people endeavor to live by moral values and because the average person is ready to voluntarily sacrifice to achieve a meaningful purpose.

Most people voluntarily make an effort to conform to ethical norms established in pursuit of shared objectives because they believe that the values they hold represent the best way to live their lives and the best way to organize society. In other words, moral values embody a generally accepted balance of individual and group interests.

One example of this balancing principle is the right of free speech, a value that is highly prized in countries such as Canada, France, the United Kingdom and the United States, all of which have laws protecting freedom of expression as a basic human entitlement. But individual freedom of speech is protected only up to a point. People have a right to speak in favor of an unpopular political view, espouse faith in any religion and criticize the government, all without fear of reprisal. On the other hand, speech that would unjustifiably harm other individuals or the group can be punished, such as lying under oath, breaking contractual promises, yelling "fire" in a crowded theater or inciting others to violence. This delicate balance of individual and group interests in free expression has been recognized since the ancient Greeks.

In addition to individual and group needs, there is a third basic type of interest, or dimension, that also must be considered in forming sound moral values. Less understood and often more overlooked, this third dimension is common purpose.

Common purpose is what defines the overall scope of organizational authority over individual and group interests. In the case of free speech, political speech has more protection than business communications because the purpose of political discourse is to determine the governance of society, while the purpose of business communications is to improve profits for individual companies.

Because political speech is more basic to governmental authority than is economic speech, individual expression requires more protection from the government when the topic is political. Within limits, a politician may distort an opponent's record without fear of legal retribution, but a drug manufacturer could face serious legal consequences if it intentionally distorts the performance of one of its products relative to a competitor.

In the same way, common purpose defines the overall scope of legitimate organizational authority in every type of organization. A business leader, for example, can have no authority over an employee's worship at the neighborhood church, mosque or synagogue because the purpose of a business enterprise is not ecclesiastical. Similarly, local government should have limited authority over the price of eggs at the neighborhood supermarket because government does not exist to market produce.

Within the scope of its power, the most fundamental function of any kind of organizational authority is to balance individual and group needs with the common purpose that justifies and defines the organization's existence. In every organization, there are only three basic ways of making decisions. People can make decisions individually. They can make decisions as a group — for example, by committee or by majority vote. Finally, they can receive direction from some kind of authority, whether that authority is a leader in a hierarchy, an external rule or an internalized value. All organizations require individual, group and authoritative decision making to be effective. Therefore, all organizations have to achieve a balance of individual freedom, community consensus and common purpose (see Figures 1 and 2; also, see previous papers in World Energy, Vol. 5, Nos. 1 and 2).

 

Figure 1: Freedom, Community and Purpose in the Global Economy



 

 

Figure 2: Creating Balanced Multicultural Values in an Interdependent World

 

1) The dynamics of organizational relationships result not from ideas and philosophies, but from human nature.

2) Human nature requires a balance of freedom, community and purpose in all organizational relationships, and these three primary virtues provide the foundation for both business ethics and general moral values.

3) Organizations consist of individuals working toward a common purpose and held together by shared values. Any purpose or value that is not shared by a consensus of individuals in the group is discarded from the organizational culture.

4) The natural evolution of organizational relationships has led to a complex global network of interdependent, limited-purpose organizations. This network of specialized organizations has few shared values on which to base common organizational authority.

5) The new world order is currently held together by the slender thread of common economic interests. A multicultural ethic is required for effective international authority structures.

6) Creating a consensus of basic values is the chief task of all leaders in today's global economy. Since the business community has built the global economic system and allocates most of the rewards garnered from global economic activity, the responsibility for guiding the world toward a common moral ethic falls primarily on the business community.

7) The family is the model for all types of organizations.

8) Leaders (CEOs) must use the family model in developing multicultural values that will guide organizational activity in today's interdependent global network. Leaders must devote attention not only to values within their own organizations, but also to how those values are perceived by others within the larger organizational network.

9) Values are not selected or enforced. Instead, values are planted and tended like seeds in a garden, providing nourishment for today and even stronger seed stock for future generations. Values must be tended not only within individual organizations, but also throughout the network of interdependent relationships that comprise the new global economic order.

10) The allocation of rewards and punishments must foster the continuing long-term evolution of balanced values. Leaders must always bear in mind that life is competitive, selective and expansive. The competitive marketplace of ideas must select the values that best serve to expand human horizons.



Individual Freedom. Patrick Henry's famous words of 1775, "Give me liberty or give me death," represent the strong resolve that people in many cultures throughout history have displayed in their belief that individuals are entitled to basic freedoms.

In today's information age, freedom of the individual is on the ascendancy. Around the world, the increased access to information is taking power out of the hands of the few and placing it in the hands of the many, as was shown by the fall of the Soviet Union in 1991. When a Communist coup was struggling to gain control of the Soviet Union's many republics, the scattered opposition forces were able to maintain contact and share information through fax machines and telephones. With the advent of e-mail, the Internet and interdependent global markets, totalitarian states now have even more difficulty limiting individual access to information, making it harder to force dogmatic ideas on large, diverse populations.

The ascendancy of individual freedom has often caused liberty to be singled out as the preeminent virtue required for continued human progress. Some philosophers go so far as to look at the struggle for liberty as the central issue of human history, and their arguments are compelling. When people are given freedom to act, basic individual human drives motivate behavior toward the satisfaction of basic human needs. If those needs are not completely satisfied, individuals will creatively invent new ways to meet their needs more effectively. Competition will cause the best ideas to flourish. Consequently, according to this argument, as long as people enjoy liberty, an "invisible hand" will inevitably guide human activity toward continued progress. As Adam Smith once said, "It is not from the benevolence of the butcher, the brewer or the baker that we expect our dinner, but from their regard to their own interest."

But too much freedom becomes anarchy, and an environment of anarchy is not conducive to human progress. Over-reliance on free, competitive markets has often led to serious problems — as it did in the United States in the 1920s, resulting in the Great Depression, and more recently with the exposure of corporate accounting scandals. The invisible hand requires more than freedom if it is to function properly — it requires the freedom of the individual to be balanced with the needs of the group and the pursuit of a common purpose.

Community Consensus. In his extensive writings on the history of civilization, historian Will Durant once noted that the evolution of mankind during recorded time "has been social rather than biological." As Durant indicates, the role of organizations in modern times has been fundamental to human progress. Our prosperity hinges primarily on our ability to organize ourselves in groups.

The first requirement for any successful group, whether it is a high school football team or a Fortune 500 company, is that it maintains internal cohesion, and this cohesion requires the creation of consensus. Human beings have deep emotional needs for belonging that motivate the members of a group to build consensus, and a variety of mechanisms exist for creating the necessary agreement, including long-standing traditions, political dialogue and majority rule.

Once the necessary consensus is achieved, the members of a group must curtail their individual desires in order to maintain the group's togetherness. Maintaining cohesion requires human beings to constantly face a basic moral dilemma: "Should I follow my own individual desires, or should I curtail my individual needs in order to satisfy the needs of the group?" To a large extent, life is a competition between basic instinctual drives for individual satisfaction and emotional needs to belong to a community. Various religions often frame this competition as a battle between good and evil. Goodness is presented as a balance between the needs of the individual and the needs of the group — in other words, "love your neighbor as yourself" — while evil is often presented as an imbalance in favor of either selfish individualism or intolerant groupthink.

Today, as the many cultures of the world have begun to come together for the first time in human history as an interconnected global society, the greatest barrier standing in the way of internal cohesion is intolerance of religious and cultural diversity. Group cohesiveness on a global scale will demand nondiscrimination from organizations. If individuals from various religions and cultural backgrounds are to function as a unit, they must believe that they will not be subject to discrimination based upon characteristics such as religion, race, ethnicity or gender. Global organizations must be, to a large extent, meritocracies, with rewards based upon hard work, ingenuity and expertise. Group cohesiveness will also demand religious and cultural tolerance from individuals. People cannot be allowed to injure or demean others because of some religious or cultural belief, no matter how sincere that belief may be. The full weight of society should fall on the heads of intolerant religious, cultural or ethnic extremists.

The life story of Albert Einstein, one of the world's greatest scientists, illustrates how nondiscrimination is a mainstay for a civilization's progress and prosperity over time. By the time Einstein won the 1921 Nobel Prize for physics at age 42, prejudice against Jews had escalated in Germany. When the Nazi party, with its official mantra of anti-Semitism, took power in 1933, Einstein felt forced to flee. Germany's loss was America's gain.

Because no one knows from what country or religion the next Einstein will emerge, or whether that person will be male or female, human progress will be enhanced if everyone has an equal opportunity to contribute. Achieving equal economic opportunity among individuals, communities or nations is a social purpose worthy of some kinds of affirmative actions, providing that those affirmative actions are appropriately balanced with individual and group requirements for nondiscrimination. In particular, the global economy cannot ignore the vast majority of the world's population residing in developing countries, even though those individuals may have religious and cultural backgrounds that differ from those of most of the developed world.

Common Purpose. As noted earlier, of the three dimensions of moral value, common purpose is perhaps the least understood, even though it is just as critical to human happiness and well-being as are individual freedom and community cohesion. Our instincts motivate us individually to satisfy basic needs (eating when we're hungry), and our emotional drives motivate us to stay with a group (raising children with a monogamous mate), but it is our desire to achieve that inspires us to make the world better than we found it. Without common purpose, humanity would still be living in caves.

As humans, we almost always achieve our greatest works by being part of an organization of people who have consciously created a common objective. Neil Armstrong, who became fascinated with flying when he was a young boy, could never have fulfilled the dream of being the first person to walk on the moon without the support of the extensive organization of the U.S. space program behind him.

Motivating a group of people to work together toward a common purpose requires skillful leadership. History has shown that great leaders aren't always the smartest, the strongest or the most daring. What sets a great leader apart is the ability to organize and motivate people to work toward a common goal.

Henry Ford's name today is synonymous with the birth of the automobile, yet he didn't invent the horseless carriage, nor was he the first to try mass production. (Ransom E. Olds holds that honor.) His distinction was his skill as an inventive and motivating leader, which enabled him to put together an innovative company that pioneered such techniques as the moving assembly line. By the time Ford launched his company in 1903, some car manufacturers had already been in business for a decade, yet the Model T was soon outselling all other cars — a leading sales position Ford held for nearly 20 years. Under Ford's leadership, his organization succeeded at building and selling cars that were affordable to the common man.

Whether the goal is building a better car or exploring the solar system, the key to success is first to create a sense of organizational mission that satisfies real human needs, and then to balance that common purpose with individual and group processes arising from basic human nature. The basic instinctual and emotional drives that govern individual and group processes are critically important because they are the most effective motivators of human behavior. But without conscious direction, these basic drives are like a powerful speedboat without a rudder. At any moment, the speedboat can swerve off course toward disaster. Only when basic human motivators are consciously balanced with the third part of the balancing act, common purpose, can the progress of human civilization proceed.

A New Kind of Debate

Just as the September 11th tragedy marked the beginning of a global war on terrorism, it also marked the beginning of a serious long-term dialogue on universal values.

Unfortunately, ever since seating arrangements in the French parliament of the 1790s separated the aristocracy and clergy on one side of the hall from commoners on the other, social and political dialogue has generally been characterized by a two-sided debate between the "right" and the "left." In modern times, this dichotomy has polarized between those on the right who emphasize individual freedom and private entrepreneurship, and those on the left who focus on community consensus and the public interest.

The two-sided dogmas that have dominated the political landscape for the last two centuries are inadequate for the unprecedented challenges of the new world order. Today's moral dialogue must have three sides. The third side of the debate focuses on creating the common vision and values that will bind global culture together. Global authority structures will require a broad moral consensus involving diverse cultures and religions. Only then can individual and community interests — the traditional concerns of the right and the left — be properly balanced.

Achieving a broad consensus cannot by itself justify the agreed-upon values, however. Human history is replete with consensus opinions that proved in retrospect to be wrongheaded. Slavery and segregation achieved widespread acceptance for thousands of years, and women were not allowed the full exercise of their political franchise until the last century. Nor can these moral failings be relegated exclusively to the past. One need only to look at religious and ethnic atrocities in the Balkans, racial hatreds in the Middle East or the oppression of Afghan women by the Taliban to see that these ancient evils can still capture the hearts of millions, perhaps even billions.

If agreement alone cannot justify universal values, where will humanity find the common foundation for a new moral consensus?

Since the beginnings of the earliest civilizations, moral and political authority has been traditionally founded upon religious beliefs. The Egyptians believed that Pharaoh descended from the sun god Ra. The Israelites believed that the finger of God inscribed the Ten Commandments. The British believed that the monarchy ruled through the divine right of kings.

Today, as in the past, religious beliefs form the foundation for most core values. Consequently, it would be a mistake to remove religion from the current moral dialogue. Ultimately, universal moral values will have to achieve acceptance from a substantial majority of the world's religions. Otherwise, those values will not resonate with the deep religious core of most individual value systems.

At the same time, universal values cannot be founded upon any one religion. Given the world's tremendous religious diversity, religious tolerance will have to be widely accepted and universally enforced. Thus, although religion and spirituality remain the foundation for most personal value systems, they cannot provide the foundation for a multicultural ethic.

If not consensus or religion, what then can be the common foundation for universal values? It will have to be the one thing that diverse cultures all share — our common humanity. In other words, the common foundation must be our human nature, and more specifically, our human nature as it applies to organizational relationships. Since human needs are met almost exclusively through the activity of organizations, effective organizational relationships are the key to a humane moral system that will get the peoples of the world working together to solve global problems. The most fundamental characteristic of human nature in organizational relationships is the need to balance freedom, community and purpose. When these key requirements are balanced relatively equally, the global network of interdependent organizations will operate most effectively to satisfy aggregate human needs.

Over the long term, a new kind of debate — a three-sided, multicultural dialogue that focuses on balancing freedom, community and purpose — has the best chance of producing an effective multicultural ethic. But, as with any debate, the first step toward a global moral discourse is to outline the rules and procedures of the discussion.

Every debate has to have leadership — someone who sets the agenda, frames the issues and moderates between the proponents of conflicting points of view. In the coming moral dialogue, business leaders must fulfill this leadership role. The world is primarily tied together economically, and as a result, business leaders have the global influence and the practical experience needed to deal with cultural diversity at the grass-roots level.

Universal values must be rooted in the garden of practical experience. History has shown that balanced values, like crops of grain, will always grow among weeds of hate and prejudice. Achieving a global consensus on universal values will require leaders to tend the garden, planting and nourishing balanced values in diverse cultures and rooting out the weeds with every tool at their disposal.

Leaders should realize, however, that the garden of ethical norms is likely to yield a large variety of crops. Only a limited number of core values — the ones most critical for the functioning of an interconnected global society — can be held in common. Outside this limited core, ethical norms should be the province of nations, communities and individuals, leading to considerable diversity in non-core values.

In addition to tolerance of diversity, tending the garden of multicultural values will require patience and a long-term perspective, for morals are built or destroyed over the course of generations. As Gregor Mendel, the father of genetics, was to breeding peas, so today's business leaders will be to the evolution of a multicultural ethic. Careful cultivation over a long period of time can lead to the breeding of a new universal value system out of today's diverse seeds of culturally biased values. The goal is the creation and continuing evolution of a universal moral foundation that can foster expanding opportunity and prosperity for many generations to come.

The influence of values, for good or ill, reaches far into the future, transmitted like genes from generation to generation. It has been estimated that roughly half of juvenile offenders have had an incarcerated parent, and a majority of abusive parents were abused themselves as children. The old saw, "like father like son," clearly has an element of truth, and much of that truth results from the handing down of values from parental role models rather than the passing on of genetic predispositions through mere procreation.

Business leaders must realize that, like parents, they are also role models and mentors, and the values they foster will influence behavior well beyond their own life span. To fulfill their responsibilities, leaders must adopt balanced values. They must speak candidly, publicly and frequently about their own personal value systems, and they must back up their words with action.

In the family, role models teach core values primarily by example. Children look at the actions of authority figures — initially their parents, then other adults and, finally, their peers — to find guidelines for appropriate behavior.

Although the foundation of core values is set during childhood and adolescence, values continue to evolve throughout adulthood. Like children, adults learn new values primarily by watching the behavior of role models, but adults are more critical than children in their thinking. Consequently, greater attention needs to be paid to communicating the purposes that the new values are designed to further. Leaders must provide a vision of the better future that can be achieved through reliance on a new multicultural ethic.

As role models, leaders must build balanced values within their own companies, and they must try to affect the values of other organizations within the interdependent networks to which their organizations belong. Through their service on the boards of other companies and nonprofit groups, business leaders have the opportunity to influence the building of morals outside of the organizations they themselves lead.

In shaping the global dialogue, business leaders will also have to aggressively reach out beyond the business sector. Businesses will have to reorient their role in politics, devoting more time and effort to long-term global concerns and less time to diverting public discourse toward short-term special interests. Most importantly, business leaders must reach out to influence education on a global scale.

Education is not only central to continued technical progress in the information age, it is also central to the creation of a multicultural ethic. Education plays the most important role outside of the family in the socialization of the individual, including the teaching of core values. Without great attention to education on a global basis, it is unlikely that a consensus concerning universal values will ever be attained. Values-free education is impossible. The only question is whether the values being taught help bring diverse peoples together in a quest for the common good, or whether they rip the social fabric into shreds of intolerant cliques and self-absorbed individualists.

Of course, the business community's interest in education goes beyond socialization. Education increases aggregate knowledge, promoting the formation of additional human capital. In terms of breadth, education increases human capital by spreading learning and socialization among a larger number of individuals. In terms of depth, education places tools in the hands of individuals so that they can create new ideas and new technologies. In the information age, the creation of human capital is the primary engine of growth, but unlike physical or financial capital, human capital cannot be formed exclusively by the activities of business organizations. Unless businesses get involved in structured education in a serious way, the engine of economic growth will inevitably stall.

Shouldering the Moral Burden

Not since Harry S Truman became president of the United States in the last months of World War II has the world been at such a volatile and uncertain crossroads.

When Truman took office unexpectedly in the midst of World War II following the death of President Franklin D. Roosevelt, he well understood the essential role of leadership during critical junctures of history. Realizing that his decisions not only would impact his own nation but also would change the course of world events, he felt the moral responsibilities of his office weighing heavily on his shoulders. Speaking to news reporters about the responsibility he felt as he was sworn in as president, Truman said, "I don't know whether you fellows ever had a load of hay fall on you, but . . . I felt like the moon, the stars and all the planets had fallen on me."

Business leaders must now accept a similar weight of moral responsibility upon their shoulders. Humanity has before it today a historic moral choice to make between alternative destinies. To choose the path of prosperity and progress, the peoples of the world must be led toward an agreement on a common multicultural ethic — a basic sense of fair play that takes into consideration the common values of all races, cultures and religions.

The alternative is unthinkable. Without a system of shared values, the world will inevitably move toward one of three extremes: anarchy, with terrorism and corruption generating ever-increasing instability; balkanization, with economic and political polarization into two or more separate camps; or dogmatic authority, with the threat of diminished freedom and greater intolerance of diversity in various parts of the world. The stakes are very high.

With business leading the way in globalization, executives and managers must take their place on the front lines in shaping the multicultural ethic needed for world prosperity.

Do our business leaders really have the clout to shape the moral values of the world? Yes, if they will gather the courage and strength to instill and enforce a common core of values among workers within their companies, to support the teaching of ethics in school systems within their communities, to encourage the governments of countries where they do business to uphold basic human rights, and to uphold balanced moral values in their own personal lives.

Business leaders must rely on dialogue to create this multicultural ethic, and, above all, they must see to it that this common set of morals balances individual freedom with group consensus and common purpose. Each moral principle must be put to the test of balancing these three aspects of organizational relationships; otherwise, the multicultural ethic won't meet the basic needs of human nature, and it won't have a long-lasting effect.

Over the course of the past year, we have witnessed first hand the conflict of values among the world's people rise to a critical boiling point as terrorists have sought to impose their extremist ideas by force. Future progress and prosperity are not guaranteed. As President Truman so aptly noted in the quote at the beginning of this article, progress can occur only when courageous leaders seize the opportunity to change things for the better.

Business leaders have that opportunity now. They must seize the moment. They should lead their companies as though they were morally responsible for the world, because, in a very real sense, they are.


 

A. Earl Swift is chairman of the Board of Directors of Swift Energy Company, a position he has held since he founded the company in October 1979. He also served as the company's chief executive officer until May 2001 and as its president until November 1997, having been succeeded in both offices by Terry E. Swift.

Before founding Swift Energy, Mr. Swift was employed for 17 years by affiliates of American Natural Resources Company, serving his last three years as vice president of Exploration and Production for the Michigan-Wisconsin Pipeline Company (MWPL) and American Natural Gas Production Company (ANGP). Prior to that, he was employed for seven years by Humble Oil Company, a predecessor of Exxon U.S.A.

A specialist in reservoir engineering, Mr. Swift graduated from the University of Oklahoma in 1955 with a bachelor of science degree in petroleum engineering. In 1968 he received a juris doctor degree from South Texas College of Law, and in 1988 he obtained a master's degree in business administration under the President/Key Executive Program at Pepperdine University. He is a registered professional engineer in Texas and a member of the Society of Petroleum Engineers and the Texas Society of Professional Engineers. He is also a member of the American Bar Association, the Texas Bar Association and the U.S. Supreme Court Bar.

Mr. Swift is a member of Pepperdine University Associates and received the Distinguished Alumnus Award from the Pepperdine School of Business and Management. In 1997, he was voted Businessman of the Year by the North Harris County Chamber of Commerce, and for each of the years 1994, 1995 and 1996, he was a finalist for Inc. magazine's Entrepreneur of the Year. He is also chairman of the Board of Directors of Interfaith CarePartners in Houston.

Together with his brother Virgil Swift, vice chairman of the Board of Directors of Swift Energy, Earl Swift represents the third generation of the Swift family in the oil and gas industry. His son Terry Swift, also a director of Swift Energy, represents the fourth generation.

 


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